created by Mimi Gonzalez as a way to provide access to creators who are unable to join the series or watch replays (although I HIGHLY recommend that you do!)
Notes + key takeaways teachable’s 3-part webinar series ”The Business Creator Blueprint.”
📅 Day 1 Recap | March 18, 2025
Elfried Samba, CEO & Co-founder of Butterfly 3ffect. He is open to collaboration ideas + virtual coffee chats, here is his email: 📧 **[email protected]**
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Watch the Replay of “Make your brand work for you with Elfried Samba
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Start with One Platform and Focus on that one channel before expanding
Before you try to be everywhere, get really good somewhere. Pick one platform (like LinkedIn if that’s where your people are) and focus on building your brand there first. Refine your message, show up consistently, and create a system that works before you spread yourself too thin.
- Meet your audience where they’re already hanging out. If LinkedIn is where they’re most active, that’s where you should be showing up.
- Blend in, but find your way to stand out. Pay attention to what’s already working in your space, then put your own spin on it. Bring your perspective, your tone, your flavor.
- Be intentional with your timing. Not all times are equal. For example, a Monday morning post might hit different than a Friday afternoon one. Test and see when your audience is paying attention.
- Watch what’s working (and what’s not). Don’t just post and ghost. Look at your insights, tweak things, and keep refining based on real data.
- Collaborate and connect. Don’t try to do it all alone. Jump into conversations, partner with other creators, and amplify each other’s work.
- Consistency is where trust is built. A one-off viral post is cool, but real authority comes from showing up over and over, adding value every time.
How the LinkedIn algo ranks content and what to avoid.
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Quality Check First
LinkedIn scans your post and puts it into one of three buckets: spam, low-quality, or high-quality. You obviously want to land in that high-quality lane.
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Test Run with a Small Audience
Your post gets shown to a small slice of your network first. If they vibe with it—likes, comments, saves—it gets pushed out to more people. If it flops, it fizzles.
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Who You Engage With Matters
LinkedIn favors posts from people and topics you already engage with. The more you interact with your audience, the more they’ll see your content (and vice versa).
What to Avoid:
- Tagging random people → Only tag people if they’re genuinely connected to the post. Otherwise, it feels forced and people tune you out.
- Low-effort posts → If your content has typos, is hard to follow, or looks sloppy, it’s less likely to get any traction.
- Too many hashtags → 3-5 relevant ones are enough. More than that, and it can come off as spammy.
- Posting too often → Give your posts space. Wait at least 12 hours between posts so each one has time to perform.
The Basics Matter: Profile Optimization - Brianna Doe